Customer care is now more important than ever before. Competition for limited customers is high. And new entrants are happy to slash...

CRM is a loosely defined term that encompasses a range of activities relating to customer engagement. Just like we invest time and money...

The consumer is not only the King. The consumer is now the influencer, the director, the maker or breaker, the chief architect of the...

Call centers have obtained a not so nice reputation of being the source of pesky calls. Waking you up on Sunday afternoon, interrupting...

There are times when I meet prospects and share with them the cost of our face-to-face meeting. The conversation goes as this: ‘This...

A few years ago Digital Marketing was considered by many to be a baby that would remain a baby for very long. Many advertising agencies...