What we can do for you:

• Consumers
  1. Product Sampling
  2. Customer Acquisition
  3. Customer Management
  4. Customer Retention and Loyalty
  5. Customer Transaction Building
  6. Experiential Marketing
  
  
• Trade and Channel Management
  1. Channel Management
  2. Retail and Point of Sale Management
  3. Alternate Channels
  
  
• Process Management
  1. Sales and Marketing Process Automation
  2. Customer Experience Audit

Consumers

Product Sampling

Kankei works with brands in getting their prospects and customers to experience existing and new products. This is done using various techniques with the objective of getting the customer to better understand the product and to be pre-disposed to making a purchase decision at the time of purchase. The tools used here are:

• Road Shows and Exhibitions for Product Display
• Call Center to co-ordinate Experience Sessions
• Direct Mail to create the Desire to Experience the Brand
• Field Work for Visitation of Prospects and Customers
• Interactive Centers including Web, Kiosks and Instore POP
• Instore Promotions
• Seminars
• Trial Centres

Since experiential marketing could require the brand to create a simulation of the real experience or could be a deployment of a combination of tools, Kankei uses various contact tools to create these experiences.

Examples of our work are:

1. Seminars to Educate Prospects about the Creation of the Product
2. Sampling using Field Force
3. Perishables Sampling using Road Shows and Retailer Locations
4. Direct Mail with Samples
5. Mail Drops
6. Test Drives and Test Use
7. Free Trial Offers

Most services are provided by Kankei inhouse. Certain specialist services may be outsourced to other service providers.

Kankei will help you grow your business by letting you focus on your core business and letting Kankei create and manage customer sampling and experiential marketing.

Customer Acquisition

Kankei helps brands by creating and executing Customer Acquisition Programmes using various Direct Marketing contact tools including:

• Advertising Response
• Direct Mail and Database Marketing
• Telemarketing
• Direct Sales Contact Management
• Direct Mail

Kankei uses its own and third party techniques for segmentation and creation of effective campaigns with the right mix of the above Direct Marketing tools.

Our skills assist marketers in the following customer building areas:

Most services are provided by Kankei inhouse. Certain specialist services may be outsourced to other service providers.

Kankei will help you grow your business by letting you focus on your core business and outsourcing customer acquisition to us.

Customer Management

Kankei helps brands by creating and executing programmes that help manage their customers and their interaction with the customers. These programmes are executed using various Direct Marketing contact tools including:

• Call Centers for Customer Service and Query Handling
• Web and e-Help Desks
• PO Box and Mail Handling Services
• Service Desks at Customer Facing Locations
• Service Centre Creation

Since Customer Management often requires various contact tools to be used, Kankei is equipped to manage this function across various contact methods.

Examples of our work are:

1. Customer Service for Breakdown Repairs and Technician Request
2. Online Service and Help Desks
3. Web Response Management
4. Advertising Response Handling
5. Implant Service Desks
6. Customer Requests for Information
7. Consumer Relations and Feedback Management
8. Contest Response Handling
9. Proactive Customer Contact

Most services are provided by Kankei inhouse. Certain specialist services may be outsourced to other service providers.

Kankei will help you grow your business by letting you focus on your core business and outsourcing your customer management function.

Customer Retention and Loyalty

Kankei helps brands by creating and executing programmes that enhance Customer Retention and Loyalty. These programmes are executed using various Direct Marketing contact tools including:

• CRM Process Management
• Proactive Customer Contact including Welcome Contact, First Bill, Second Bill and other Anniversary Contact Programmes
• Activation Programmes including Dormant Customer Activation and New Customer Activation
• Customer Dialogue using Newsletters, Interactive Media and other means of communication
• Customer Meets, Events and Promotions
• Customer Surveys
• Customer Problem Resolution Services
• Loyalty Programmes, Loyalty Cards
• Value Added Services
• Co-branding and Co-marketing Programmes
• Joint Rewards Programmes

Kankei uses its own techniques and third party techniques for creation of effective customer retention programmes with the right mix of the above Direct Marketing tools.

We also work with marketers to implement programmes that they have conceptualised.

Since Customer Retention often encompasses sales, marketing and customer service functions, we are able to work with all functions to create specific programmes.

Examples of our work are:

1. Churn Management Services for Telecom Operators
2. Loyalty programmes (including Loyalty Cards) for Consumer Marketing Companies
3. Co-branded and Affinity Card Programmes
4. Customer Problem Resolution Services

Most services are provided by Kankei inhouse. Certain specialist services may be outsourced to other service providers.

Kankei will help you grow your business by letting you focus on your core business and outsourcing your relationship management and retention functions.

Customer Transaction Building

Kankei helps brands by creating and executing programmes that increase the number of transactions that a customer has with the brand. Customer Transaction Building Programmes are executed using various Direct Marketing contact tools including:

• Promotions
• Special Offers for Customers
• Reward and Loyalty Programmes
• Alliance and Co-marketing with other brands
• Incentive Programmes

Kankei uses its own techniques for creation of effective transaction building campaigns with the right mix of the above Direct Marketing tools.

We also work with marketers to implement programmes that they have conceptualised.

Our skills assist marketers in the following transaction building areas:

Most services are provided by Kankei inhouse. Certain specialist services may be outsourced to other service providers.

Kankei will help you grow your business by letting you focus on your core business and outsourcing customer transaction building to us.

Experiential Marketing

Kankei helps brands by creating alternate and new channels for sale of their products and services using Direct Marketing techniques. These programmes are executed using various tools:

• Database Mining
• Call Centers
• Web Marketing
• Physical Channel Creation
• Affiliate and Partner Programmes

Since alternate channels usually need multiple contact tools, Kankei is equipped to manage this function across various contact methods.

Examples of our work are:

1. Use of Web for Lead Generation
2. Funnel Management of Customer Enquiries being converted to Sales
3. Alliance and Partner Programmes
4. Remote Channel Creation
5. Employee Programmes
6. Member-get-Member Programmes

Most services are provided by Kankei inhouse. Certain specialist services may be outsourced to other service providers.

Kankei will help you grow your business by letting you focus on your core business and letting Kankei create and manage alternate channels for you.

Trade and Channel Management

Channel Management

Kankei helps brands by creating and executing programmes that help develop and grow their sales and distribution channels. These programmes are executed using various Direct Marketing contact tools including:

• Database Management and Analytics
• Creative and Communication
• Channel Service Call Centers
• Channel Training and Development
• Rewards and Recognition Initiatives
• Quality Management Services

Since Channel Management often requires various contact tools to be used, Kankei is equipped to manage this function across various contact methods.

Examples of our work are:

1. Sales Channel Creation for Multi-agency Sales Structure
2. Salesforce Incentive and Loyalty Programmes
3. Alternate Channel Development
4. Channel Rewards Programmes
5. Channel Meets and Events
6. Mystery Customer Visitation and Service Tracking
7. Channel Helplines for Service and Order Processing
8. Retailer Education Lead Contests and Promotions
9. Branch Driven Promotions
10. Educational Campaigns

Most services are provided by Kankei inhouse. Certain specialist services may be outsourced to other service providers.

Kankei will help you grow your business by letting you focus on your core business and outsourcing your channel management to us.

Retail and Point of Sale Management

Kankei helps brands by creating and executing programmes that help leverage their Retail Distribution and Point of Sale customer contact. These programmes are executed using various tools including:

• Field Visitation
• Procurement Services for Point of Sale Materials
• Software to manage Retail and Point of Sale Visibility Information
• Creative and Communication
• Technology to facilitate Customer Brand Conversion
• Service Tracking Services

Since Retail and Point of Sale Visibility Management often requires various contact tools to be used, Kankei is equipped to manage this function across various contact methods.

Examples of our work are:

1. Retail Visitation and Audits
2. Point of Sale Visibility Programmes including Creation and Procurement of Materials
3. Retail Database Development
4. Retailer Relationship Management Programmes
5. Sales Channel Creation for Multi-agency Sales Structure
6. Salesforce Incentive and Loyalty Programmes
7. Retailer Tracking and Analytics
8. Retailer Loyalty Programmes
9. Retailer Training

Most services are provided by Kankei inhouse. Certain specialist services may be outsourced to other service providers.

Kankei will help you grow your business by letting you focus on your core business and outsourcing your retail and point of sale visibility management to us.

Alternate Channels

Kankei helps brands by creating Alternate and New Channels for sale of their products and services using Direct Marketing techniques. These programmes are executed using various tools:

• Database Mining
• Call Centers
• Web Marketing
• Physical Channel Creation
• Affiliate and Partner Programmes

Since Alternate Channels usually need multiple contact tools, Kankei is equipped to manage this function across various contact methods.

Examples of our work are:

1. Use of Web for Lead Generation
2. Funnel Management of Customer Enquiries being converted to Sales
3. Alliance and Partner Programmes
4. Remote Channel Creation
5. Employee Programmes
6. Member-get-Member Programmes

Most services are provided by Kankei inhouse. Certain specialist services may be outsourced to other service providers.

Kankei will help you grow your business by letting you focus on your core business and letting Kankei create and manage alternate channels for you.

Process Management

Sales and Marketing Process Automation

Kankei helps companies Automate Sales and Marketing Processes. These are usually processes that are specific to the company or to the particular project or unit. Many of these processes can be automated at various levels and Kankei helps with the automation at a small to medium size project level. Kankei automates these processes with the intent of improving productivity or information generated by existing manual processes.

These processes are automated by Kankei alongwith various software development companies based on the task at hand.

Our role is as follows:

1. Map Processes
2. Identify Process Efficiency Opportunities
3. Create Automation Scope
4. Create Inputs for Software Development Unit
5. Software Testing and Feedback to Developers
6. Implementation at the User Level

Examples of our work are:

1. Point of Sale Visibility Tracking
2. Sales Force Automation
3. Sales Force Loyalty Programme
4. Contest Drawings
5. Location Management
6. Consumer Relations
7. Contact Management Software
8. Return on Investment Analyser
9. Marketing Calendar Automation

Most services are provided by Kankei inhouse. Certain specialist services may be outsourced to other service providers.

Kankei will help you grow your business by automating processes within the sales and marketing function that can be inexpensive yet high on productivity improvement thereby giving marketers more control on their processes.

Customer Experience Audit

Kankei helps brands track, manage and improve their customer experience across various customer touchpoints. These include:

• Call Centers
• Write Ins - Feedback Forms, General Enquiries
• Service Centres including Branches
• Email and Web Queries
• At Point of Purchase

Customer experiences need to be standardised and consistently better than competition. Kankei helps you track customer experiences and reports these to you with data, analysis and recommendations on an agreed period basis. These include quantitative and qualitative assessments.

Examples of our work are:

1. Tracking of Delivery of Home Delivered Services
2. Retail Audits
3. Call Center Tracking
4. Branch Visitation
5. Email Response Tracking
6. Complaint Management Turnarounds
7. Benchmarking vs Competition

Most services are provided by Kankei inhouse. Certain specialist services may be outsourced to other service providers.

Kankei will help you grow your business by letting you focus on your core business and letting Kankei track your customer experiences and to help you use these to improve your product or service offering.