Web and SMS Services
With the growing importance of the Internet and the convergence of technologies, marketers need to use all possible methods of customer contact based on their effectiveness in terms of cost per contact, cost per lead and cost per sale. The cost effectiveness of the Internet allows it to be used, experimented with and allows marketers to try this innovative medium without risking too much. Combined with traditional methods of customer contact, the Internet can be a formidable channel in the future.
Kankei works with web developers and net media companies to provide its clients with integrated solutions covering the entire spectrum of one-to-one media.
Web - INBOUND
Use our services for Inbound Web Contact for one or more of the following:
| |
Prospective |
Current |
| Consumers |
Advertising, Advertising Response, DM Response, RSVP |
Customer Service, Loyalty Programme, Service Support, Information Services, Consumer Affairs, Contest and Programme Responses, Consumer Surveys |
| Trade |
Advertising, Advertising Response |
e-Help for Service, Spares and Information on Products and Services, Dealer Loyalty Programme Management and Redemption |
| Employees |
Advertising Response |
Intranet to disseminate Marketing Information, Applications to manage Sales and Marketing Processes |
| Shareholders |
Information Services |
Customer Service, Investor Relations, Company Performance Information |
Customer service can be managed using various modes:
- Live Agent
- Email Response Management
- Live Agent combined with Call Center
Web - OUTBOUND
Use our services for Web Outbound Services for one or more of the following:
| |
Prospective |
Current |
| Consumers |
Email ampaigns, Lead Generation, Order Confirmation, Seminar and Event Invitations, Surveys, Virtual Marketing |
Customer Activation, Usage Promotion, Cross Selling, Up Selling, Dormancy Management, Invitation to Meets and Events, CRM Process Support |
| Trade |
Sourcing of Trade Partners, Marketing Suppliers, Special Event Enrollment |
Order Taking, Relationship Management Support, Event Invitation, Surveys, Mystery Shopping, Problem Resolution, Inventory and Supply Chain Management |
| Shareholders |
Share and Bond Issue to Targetted Groups, Surveys |
Share Buy Back Offers, Cross Selling of Other Services, Surveys, Database Updation |
Kankei can provide global solutions at a cost-effective rate by
consolidating the web management function centrally at lower cost
locations. Kankei has web development partners in various countries
who can create local communication or web applications, based
on the user requirements in that country.
Most web and sms related services are provided by Kankei partners
and Kankei plays the role of programme manager. |
