Database Management Services
As marketers use multiple direct marketing techniques, there is a need for them to manage their databases well. Some of the uses of Database Management and Marketing could be:
| |
Prospective |
Current |
Past |
| Consumers |
Target for New Business |
Activate, Cross Sell, Up Sell, Manage Relationships |
Win Back, Sell Other Services |
| Trade |
Target New Trade Partners, Alternate Channels |
Manage Relationships, Track and Manage Performance |
Surveys, Feedback |
| Employees |
Target to Employ |
Employee Programmes, Use as Sales Channel |
Surveys, Feedback, Referrals |
| Shareholders |
Target for New Business |
Activate, Cross Sell, Up Sell, Manage Relationships |
Win Back, Sell Other Services |
We help brands in building new databases as well as help you manage and leverage existing customer and prospect databases. This is done using various methods including Research, Data Mining, and List Purchase and Database Partnerships. Our team of database specialists will help you plan and execute a comprehensive Database Management plan.
We are not a list management or rental company but help brands by identifying sellers, alliance partners and other sources of data.
Contact Us to help you build robust databases of prospects, profile your existing and potential customers and to unleash the power of database marketing. |
