Are you a business that sells products or services to other businesses?
Does your sales channel often sit idle due to the lack of sales leads or meetings?
If so, do not underestimate the power of having an inside presales process to support your B2B sales team.
If your business has other businesses as its customers, here are a few things you can do to make the process more efficient
- Set up a database management system that has updated information on your prospective customers. This includes company information, individual information such as names, designations, phone numbers, email addresses and any other item that may be of reference in the future eg the source of information or when you met them and where
- Provide prospects with updates and information about your company. These updates could be examples of your work, case studies, names of new clients who you have signed up, ideas and thoughts for the industry that the customer operates in and so on. Make it varied and interesting and not necessarily talking about your own products or company
- Have an inside sales team reach out to prospects. This should be done on a constant basis with the objective updating the databases with names of new contacts or updated information on existing contacts and to get appointments for your sales team
These are simple tasks and if done well, they can have a long lasting impact on your B2B Business
These activities can support your B2B sales team as well as teams of your sales channel partners
Invest in a proper B2B marketing process and program and see a long-term impact in your business
Kankei provides these services to several large organizations in India. We would be happy to engage with your sales leadership team on this and to submit our proposal to support your B2B sales and marketing process with an inside sales team at Kankei.
To have your company B2B Inside Sales needs assessed and for a proposal on managing aspects of your B2B Sales please contact the team at Kankei. The key contacts are Sumana Brahma (9830 881 101) and Ashok Chugh (9867 624 208)
Author : Ajay Miglani
(Founder, Kankei Group)