Brand managers have a plethora of consumer and trade communication options in front of them – in market, in store, telephone, mobile messaging, apps, emails, websites and more
What is brand activation?
This is a loosely defined and generic term used to cover a range of programs for brand promotions
In short, it is getting the consumer to take action or ACT!
Why would a consumer act on a brand initiative? It is the agenda of the brand to get consumers to act. Not the consumers agenda. Unless the consumer is seeking the brand in a pro-active manner
So how does a brand get its consumers to act?
Take your own example as a reader of this brand activation service from Kankei. Ask yourself these questions
- Would you act on something that is not of interest to you?
- Would you act on something that does not emotionally connect with you?
- Would you act on something that has nothing in it for you?
- Would you act on something that is unknown?
- Would you act on something that is complicated and difficult to understand?
- Would you act on something that is perceived to be for someone else?
As a brand manager or marketing professional you may ask – can a call centre company like Kankei really help me with brand activation?
The fact is that the world is now connected on phone and data. So how about leveraging this for your brand activation programs
Interested in knowing how a brand activation program can use a multi-lingual call centre? A call centre company that has vast experience in consumer and trade engagement programs.
Try us. Send us your problem or objective of brand activation and we will come back to you with a solution
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USA + 1 212 380 1356
Singapore + 65 83886673
China + 86 188 1322 8742
Kankei is an experienced customer engagement services company covering consumer and trade programs for several large multinational and domestic brands. Established in 1998, Kankei works with its clients as a partner who seeks to provide a solution towards the end result.