Disease Awareness – How Pharma and Medical Companies Can Play A Role

India is one of the world’s most populous countries. In fact it is the world’s second most populous country. With a population of close to 1.3 Billion people, it is soon going to be the No 1 most populous country. Source: United States Census Bureau With such a large population in India and with the doctor to population ratio of 1:1800, the challenges of healthcare remain big and demanding. According to Madhav G Deo, as quoted in the Indian Journal for Medical Research    https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3724242/ the desired ratio is 1:1000. And with the population growing rapidly, the number of doctors needed in India is expected to rise significantly. One of the areas that responsible Pharma, Medical Device and Medical Services companies can contribute to is building disease awareness amongst public , doctors and healthcare professionals. While there are a lot of Pharma company marketing and sales dollars going into doctor visitation, doctor engagement programs, samples for doctors and more, efforts into disease awareness will greatly help Some of the ways that disease awareness can be spread to doctors and healthcare professionals are: Direct Marketing – Use of direct mail, brochures and catalogues to doctors Telemarketing – use of phone to communicate specific pieces of information or updates Content Creation and Online Content Marketing – Creation of microsites with lots of relevant information and updates on the disease, disease prevention and healthy lifestyles practices that doctors can recommend to their patients at large Visual materials and props for doctors to use for patient education. By running disease awareness programs, it will help public, doctors and pharma companies. Public gains due to...

Why companies listed on the Bombay Stock Exchange should invest in consumer services

As businesses become more competitive one of the drivers of profitability is the level of repeat purchase by customers. Not only does this drop the average customer acquisition cost but it also is a sign that customers are loyal and that they may influence the business in the long run So how does a company listed on the BSE gain from customer engagement? A highly engaged customer is likely to be a loyal customer. And one who refers the brand to others. This is a very important ingredient in the companies marketing mix. Consumer and customer engagement can take various forms. One important aspect of customer engagement is to have options for customers to freely communicate directly with the company and brand. This enables a two way conversation which not only resolves customer issues more effectively but also gives the company window into the mind of the customer. A publicly listed company has to build its customer based into a loyal one. And as a publicly listed company it has a responsibility towards its shareholders to be a customer centric organization. Publicly listed companies should set up a professional consumer services function that enables them to have the infrastructure to communicate with the customer. Such a consumer services function can be outsourced to a boutique consumer services firm like Kankei (www.kankei.com) Kankei provides customer service and consumer services support to several large domestic and multinational firms doing business in India As a company listed on the BSE, you would gain from outsourcing your consumer services to Kankei. Headquartered in Mumbai, India and in business for almost 20 years, Kankei...

How Brands can use Sampling Techniques like Direct Response and Missed Call Service

Very often we see an ad in the newspaper that gives us an email address or website to visit and we just move over to the next page. Taking consumers from offline to online is very difficult. No wonder print and TV ads are used more for brand building and less for driving website traffic – for that there are google, facebook and more cost-effective ways to reach consumers using digital medium So how does a marketer get consumers to see a print or TV ad and then work a way for the consumer to finally reach the brand website? And how does a marketer make it easy for the print ad viewer to reach the company in a cost effective and manageable way? Using Direct Response Call to Action like a Missed Call Service is one such cost effective and manageable method. And why do we call it ‘Manageable’? Because you don’t need a room full of call centre executives to take in campaign responses that may be at a peak for 2-3 hours maximum. For one, it will be expensive. Then there is the training cost to train so many executives on a campaign. And lastly there is a capacity issue. No matter how well you plan for direct response, chances are that you may have a large number of abandoned calls or customers who have to wait for a long time. And a Missed Call Campaign overcomes all these issues. So, how does it work? A brand engages Kankei to create a Missed Call based Direct Response Campaign. Kankei sets up a help line number that...

Call Center Outsourcing can go beyond answering phone calls

As consumers, when we call the customer service centre of a bank or telecom company, we may not imagine the scene at the call center. For us as consumers, it is a representative of the company picking up the phone and answering our questions. In reality, it is like a factory – with people, processes, technology. Many times working around the clock, 365 days a year. The customer service centre may also be located in another city and if it is an international call center then it could be in India or Philippines or elsewhere As the business environment is evolving, consumers can now reach companies through the internet – website, social media like facebook and twitter, email, voice over internet like skype – call center outsourcing is also evolving Call center outsourcing now goes beyond just handling inbound customer service calls. Brands can outsource other aspects of their customer interaction to service providers like Kankei, a specialist boutique call centre company headquartered in Mumbai, India. Some of the activities and business processes that can be outsourced to a good call center company are: 1. Social Media Response Management including Online Reputation Management 2. Email Response Management 3. Web Chat Handling 4. Customer Order Processing 5. Service Tracking 6. Customer Satisfaction Survey Implementation 7. Marketing Promotions Support 8. Direct Response Management 9. Event Management Support 10. Dealer Help Lines 11. Lead Generation To know more about such services and get advice on how you can better utilize your call center, contact us...

Advantages of Outsourcing Call Center Services

Outsourcing is used by an organization to reduce costs by transferring some portions of work to other companies. Establishing a multichannel in-house call center is expensive as it requires investment in facilities, equipment, technology, human resource etc. So, by outsourcing, costs can be managed in a better way thereby improving ROI. Also, since the call centers are adept in customer care, they offer better customer experience, which builds goodwill for the company. So, if you are concerned in saving your time and improve productive resources, then outsourcing your call center services is the best thing you can do. Read on to discover the reasons why it makes sense to outsource to a call center specialist: Reduced costs – Outsourced call center providers help you to reduce training costs, spread facility, equipment cost across many clients thereby benefitting by paying only for services that is needed on a transactional or per hour basis. So, you can utilize your resources for core business processes and this will help you in increasing your profit. Flexibility & scalability – Outsourced call center can plan for call volume peaks and valleys, schedule staff to work more efficiently which in turn reduce cost per call. Generally, outsourced call centers have the capacity to upgrade quickly for seasonal activity. Specialized industry knowledge – The managers and executives of the outsourced call center are experienced and have valuable insights and are sound in building strategies. Call managers signify your brand – Agents at outsourced call center are trained in many languages, fluent in English and are also trained to handle variety of client processes. So, the customers...
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